Zum Unterwirt – Tavern & Organizer of the Gerner Music Night

Zum Unterwirt

For the 2025 Gern Music Night, we developed a comprehensive communications package for Zum Unterwirt that provides visually consistent and eye-catching support for the event. The goal was to convey the most important information well in advance, build anticipation, and offer clear guidance on the day of the event.

Well in advance of the event, we designed save-the-date posters and accompanying social media posts to increase our reach and build anticipation among visitors. In addition, we designed a sponsor poster to acknowledge and honor our supporters, prominently featuring all partners. For the day of the event, we produced admission wristbands, a concise program brochure, and a clearly structured drink menu—all seamlessly integrated into the overall design concept. In addition, we introduced the artists through targeted social media posts featuring each band, allowing the audience to get a sense of the lineup well in advance. The result is a consistent brand identity that showcases the Gern Music Night 2025 in a modern way, builds anticipation, and helps attendees find their way around the venue.