XPLR: Media in Bavaria I Website Relaunch

XPLR: MEDIA in Bavaria, we implemented the complete website relaunch. From the initial pitch presentation to the final go-live. After winning the pitch with our screen designs, we developed the drafts further in close consultation with the customer and jointly defined the content and technical requirements in the kick-off workshop.

The new website is based on WordPress and replaces the previous Contao system. To ensure a smooth transition, we developed our own script for data migration (including clean redirects and media assignment). At the same time, we optimized tracking: data protection-friendly with Fathom, lead capture via HubSpot, and conversion assignment for social media.

In the event area, we implemented a protected login – with registration and activation process, maintenance and editing of master data, and independent maintenance and editing of events. In addition, we held a CMS workshop so that the XPLR team can maintain content independently and efficiently in the future. We also took care of image and video editing, created interactive elements such as a logo animation, a home page video, and an appealing newsletter sign-up form.

A visual highlight is the dark mode, which not only gives the site a modern look, but also optimizes the user experience.

The result: a technically strong, clearly structured, and visually striking website that takes XPLR to the next level digitally.