Wiewel Foundation – Corporate Design & Brand Identity

For the Wiewel Foundation, we developed a consistent corporate design to serve as the visual foundation for future brand communication. We refined the existing logo design, finalized it, and made it available in all relevant formats for print and digital use.

In addition, we defined color palettes, typographic styles, and an icon set, all coordinated with the logo, colors, and typefaces. We also adapted the business stationery—from business cards to letterhead to email signatures—to the new visual identity. To ensure the foundation can independently use these design elements in its day-to-day operations, we also uploaded the colors, fonts, and icons to Canva.
A concise style guide outlines the most important guidelines for use—logo, clearance zones, colors, and fonts—thereby creating a clear, recognizable brand identity.