We modernized Maler Weber’s brand identity and redesigned both its digital and print communications. The focus was on presenting its services in a contemporary way and ensuring consistent brand recognition across all channels.
As part of a website relaunch, we first developed a redesign—taking the existing corporate design into account—and then technically implemented a responsive, WordPress-based website. Special attention was paid to optimizing the user experience in order to present the painting contractor’s products and services clearly and in a high-quality manner.
In addition, we designed a corporate brochure in a handy, square format that serves as a comprehensive business card, offering insights into the company’s history, services, and references, and is available at the office for distribution to customers. The clean design and appealing selection of images convey the company’s identity and—through consistent adherence to the corporate design—ensure a cohesive presentation that aligns with the website.
To mark its 40th anniversary, we also developed a comprehensive anniversary campaign to raise the profile of the craft business through print and outdoor advertising. The design included an anniversary ad and 18/1 large-format posters, supplemented by media planning to increase reach and visibility in the region.
