Waldemar Graf – Speaker & Key Opinion Leader in Project Management

For Waldemar Graf, a speaker, business angel, and key opinion leader in project management, we developed a strong personal brand and built his brand from the strategic foundation up to digital visibility. The result is a consistent, modern brand identity that clearly combines expertise, personality, and attitude.

During a joint workshop, we defined the company’s direction, target audiences, and core messages. Building on this foundation, we developed the branding, corporate identity, and corporate design, including clear brand guidelines. As a central touchpoint, we conceived and designed a modern website that clearly structures services, provides insights into how the company operates, and combines professionalism with approachable communication. To complement this, we developed PDF brochures that succinctly capture the brand, services, and personality. To extend the brand’s presence on LinkedIn, we organized a “Content Day” to produce photo and video content and strategically prepared this content for the platform—including copywriting, graphic design, video editing, and community management. The result is an authentic, professional online presence that optimally positions Waldemar Graf as a personal brand.