In Bavaria, hochschule dual is a network of 20 universities and serves as the umbrella organization for dual study programs. As part of its new brand identity, hochschule dual commissioned us to develop its corporate design following the creation of its logo.
We further developed the visual identity centered around the logo and defined, among other things, the typography, visual style, and an expanded color palette. In addition, we designed and produced the first promotional materials. The focus was on redesigning the study guide, which provides an overview of degree programs and partnerships with the individual member universities and industry partners. In addition, we supported hochschule dual in designing posters, flyers, business cards, and PowerPoint templates; in implementing the brand guidelines manual; and in designing an exhibition display.
In addition, hochschule dual commissioned us to design the website and the associated degree program portal. This portal enables individual member universities and industry partners to manage degree programs and partnerships. An intuitive user experience through UI/UX design was a key focus of this project. As a result, prospective students can use filter and tag functions on the redesigned website to perform complex searches and find information about current study options and the availability of industry partners at each member institution of hochschule dual.
