We have been supporting STELA Laxhuber GmbH as a full digital partner since 2021 – starting with the relaunch of stela.de and continuing to this day. In close cooperation, we created a multilingual TYPO3 platform that presents international content, complex products and technical processes in a modern, structured and powerful way.
From the kick-off workshop to the go-live, we managed the project holistically. The API connection of the references to the ERP system played a central role, allowing projects to be automated and efficiently played out. The careers section was restructured and clearly positioned – from vacancies to training and studies. News, dates and downloads were consistently geared towards customer centricity and integrated in a technically clean way. In addition, we developed SEO-strategic landing pages for case studies that make successful customer projects visible in a search engine-optimized way and generate qualified leads.
Since the relaunch, we have been providing STELA with long-term support in the areas of SEO, SEA and the continuous development of the website. The SEA campaigns run worldwide – with a clear focus on lead generation and occasionally also on recruiting. At the same time, we systematically drive organic visibility and continuously expand qualified traffic.
Since 2025, a particular focus has been on AIO – the strategic optimization for AI-based search and response systems. Through targeted content clusters, structured data and a clean information architecture, we ensure that STELA is also present as a relevant source in AI-supported search results.
The collaboration is rounded off by a GDPR-compliant, server-side tracking concept on the company’s own infrastructure with Matomo Analytics – visualized in a live performance dashboard in Google Looker Studio, which bundles data from Google Analytics, Google Ads and Matomo. Transparent data, well-founded decisions.
