STAHLGRUBER – Wholesaler of vehicle parts & workshop supplies

STAHLGRUBER GmbH

For the STAHLGRUBER exhibition 2020, we developed the new design for the invitation and accompanying communication materials. In addition to the classic trade fair communication, we also created a key visual for the digital exhibition, which was held for the first time.

STAHLGRUBER invited owners and employees of automotive workshops to its in-house trade fair event at the Munich, Chemnitz, Sindelfingen and Nuremberg locations. We designed the invitation in postcard format as well as an event poster and a Z-Card. On the Z-Card, we implemented a specially designed race track that depicts the program items of the trade fair; we also created the text in racing driver jargon.

Due to Corona, the trade fair could not take place on site, which is why STAHLGRUBER launched a digital exhibition for the first time in 2020. We developed the key visual for the online event with a focus on the topics of digitalization, trade fairs, cars and people, which STAHLGRUBER uses for invitations, information material and as a virtual gateway to the digital exhibition.