Spoon Fellas is a streaming platform for the hotel and restaurant industry – and we’ve been there from the start. Since 2020, we have been supporting the establishment and further development of the platform: from brand identity and digital products to online marketing and video production.
We laid the foundation with a consistent corporate design – logo, typography, colors and design elements, neatly documented in a design guide. Building on this, we realized the video platform’s website based on a Laravel framework with its own backend and frontend. We integrated an automatic newsletter with around 5,000 recipients and user-specific content as well as an analysis of profile data to evaluate user behavior and support a recommendation system. We also played a leading role in the app development for iOS and Android – implemented with React/Ionic, including a REST interface and OAuth login via Facebook, Google and Apple.
In marketing, we were responsible for target group-oriented online marketing via the Google search and display network as well as social media on Facebook and Instagram – a combination of paid campaigns, organic posting and community management. From concept and story development, editorial plan and creation to analysis and optimization, the entire support was in our hands. Thanks to data-supported market analyses, online marketing costs were reduced by around 30%. The collaboration was rounded off with video productions – including the two-day livestream of the “Chef of the Year” (“Koch des Jahres”) event in Bonn, with camera work and image direction in collaboration with Berger Veranstaltungstechnik.
