Together with the Seven.One Entertainment Group concept team, we realize 3D and motion design productions for on-air, social media and online – from full CGI and look development to storyboards as well as character and asset development.
For the Promi Big Brother on-air campaign 2021, we were in charge of the conception and implementation of the full CGI master spot and selected trailers. In addition to the 60-second spot, we produced a teaser and two 20-second spots, created four storyboards and developed central scenes and characters including hero assets as the visual foundation of the campaign world. The implementation involved a continuous CGI pipeline – from modeling/sculpting and texturing to simulations (smoke, liquids, particles), compositing and color grading.
We also took on the complete production of another full CGI on-air trailer: including look development for sets, assets and characters, extensive storyboards for several variants and animated tracking shots through worlds built entirely in 3D. Based on the 3D assets, we also created a SAT.1 social media toolkit (characters, boxes, key scenes) and an Instagram face filter (Spark AR), which ties in with OOH and print motifs, integrates user interaction and extends the fairytale campaign look in AR.
We also support the broadcaster family with CGI worlds and cross-channel rollouts. We implemented web and social creative for Free ESC – including 3D asset creation, motion capturing, animation on audio, animated backgrounds and short clips. For the winter campaign “Seeing the good together”, we delivered key visuals and openers/closers in various versions for on-air and social media – including seasonal adaptations with snow and ice elements. For The Masked Singer (season 4), we developed individual 3D stage worlds for the masked characters and expanded the campaign with additional 3D assets for a Germany-wide OOH campaign.
For the free TV trailer of Alita: Battle Angel, we created a matching 3D icon in the established brand shape, added cyberpunk details and took over rotoscoping and motion tracking for seamless integration into real footage. In 2022, we also conceived the design concept for the new show “Der Pferdetrainer” for sixx – from mood boards and typo logo to the implementation of all TV assets (teaser/trailer, opener/ending, back-to-break, overlays, title cards, adaptations) including logo animations and social media kit.
