In 2020, the Burghausen campus of Rosenheim University of Applied Sciences presented its courses live on YouTube for the first time in a virtual open day. At the same time, we supported the location with digital paid support to increase awareness, visibility and application numbers.
We designed and organized the entire programme for the virtual open day and carried out the event on site. In order to enable a fully-fledged program despite the COVID-19 restrictions, we structured the process precisely and produced several contributions in advance, which were played during the live broadcast. A camera team provided by us accompanied the stream, which was broadcast on the client’s YouTube channel; some presentations took place on site or were connected via video conference – including the opportunity for direct Q&A sessions.
In the area of digital paid support, we look after the Burghausen campus with the aim of increasing brand awareness and application rates. To this end, we optimize selected subpages to improve the performance of search network campaigns and the user journey on the website and are responsible for the design and management of search network ads, display and YouTube advertising as well as social media ads on Facebook and Instagram. To attract new students, we also rely on social media advertising via Meta, Snapchat, TikTok and Google – including target group definition, ongoing analysis, optimization and reporting of the campaigns.
