For Rhön GmbH – Gesellschaft für Tourismus und Markenmanagement – we realized a comprehensive corporate redesign for the tourist destination Rhön. The goal was a timelessly modern, colorful and consistent brand identity that works reliably in different media.
As part of the redesign, a corporate design was created with a clearer logo and the “mountain tops” as a recurring design element that picks up on the hilly landscape of the region and runs through applications such as business equipment and print advertising material. To ensure safe and consistent use, we created a comprehensive CD guide with specifications for the use of colors, fonts, images and other elements. We also developed PowerPoint presentation templates: a flexible master with protected areas ensures that presentations remain consistent despite different participants and can be used individually at the same time.
In addition, we implemented two concepts for maps of the surrounding area – a true-to-scale, detailed map with legend and layers and an illustrative version with partly comic-like elements as inspiration for excursion destinations. Both maps were prepared in Adobe Illustrator and structured in thematic layers to facilitate subsequent independent editing by Rhön GmbH. The project was rounded off by the conception and design of a total of eight flyers: four “pleasure brochures” on topics of Rhön tradition as well as four information flyers on hikes, excursion destinations and places to visit – including map design, texts and carefully selected and partially edited images, consistently oriented towards the corporate identity.
