Pryde Group Germany for windsurfing, kitesurfing & water sports equipment

Pryde Group

In 2017, we took over the complete redesign of the annual surf and kite catalogs for Pryde Group GmbH – with the aim of raising the design and user guidance to a modern, recognizable level.

The project comprised a German-language product catalog with 244 pages as well as the adaptation into three other languages with 182 pages each. For intuitive navigation, we developed a consistent color concept that clearly divides the subject areas and is brought to life in print by means of a table punching. We also designed the price list in seven languages on 64 pages. Event posters, ad designs and an initial catalog layout were already created during the acquisition phase – with high contrasts, eye-catching colors and style elements from the collection at the time, such as stripes and circles, which consistently convey the lifestyle character of water sports.