For the newly founded Porsche Mobility GmbH – the mobility provider of Porsche Bank AG in Austria, bringing sharing, rental and leasing concepts together on a single platform – we took on the conception and production of a launch image video. The video introduces the overall offering and explains its features and functionality in a clear, accessible way. Production took place in Vienna, the largest location in the vehicle fleet; since spring 2022, the platform has been available as a Mobility Store across Austria.
For the car-sharing service ‘sharetoo’, we produced a video for a CityScreen campaign in Vienna targeting a younger audience, which ran across public transport among other locations. With atmospheric footage, the digital out-of-home campaign generated awareness and drove downloads of the sharetoo app – combining traditional advertising with a modern sharing concept.
We also produced a 65-second video for the sharetoo car subscription product: a dynamic combination of 3D animation and 2D elements that explains the benefits in an entertaining and easily digestible way. Everything from copy concept, styleframes and animatics through to sound design, music selection and final rendering was handled end-to-end – aligned with the Porsche Mobility Austria corporate design. Running as social and YouTube ads as well as on the website, the video supports an Austria-wide initiative to raise awareness and drive uptake of the car subscription.
