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    Porsche Bank – Cross-Media Brand Communication

    Category
    Brand & DesignCampaigns & CreationLive & Experience
    Customer

    Porsche Bank

    Industries
    Automotive & Mobility Finance & Insurance
    Description

    For Porsche Bank, we have been managing the conception and production of the customer magazine ‘In Bewegung’ (In Motion) for several years – a print format that tells the story of mobility, trends and the future in an emotionally engaging and informative way across Austria. The editorial content comes from the client; we translate the topics into a distinctive, brand-compliant layout with strong visuals, illustrations and dynamic design elements. In annual editorial meetings, we define content and themes together and develop the overall design concept – including infographics, charts and icons.

    Alongside print, we regularly produce moving image formats – from image films and explainer videos through to live streaming. For the Porsche Bank Shop, we produced an explainer film showing the digital path to your dream car in four steps, as well as a corporate film under the theme ‘Mobility of Tomorrow’ – each delivered end-to-end from concept, story and casting through to production. We also support internal communication with video and event formats, including a two-day digital Summer Info Day with its own studio, pre-recorded inserts and live streaming for all staff, as well as explainer videos such as the one for the Fleet Information System (FIS) – covering storyboard, voice-over, filming and post-production.

    We also create video content for Volkswagen Versicherungsdienst Austria and Porsche Versicherung that brings complex insurance products to life – including the extended warranty as an inviting 3D video and an unemployment insurance product as a 3D animation in a 2D style, each delivered from storyboard, copy and look & feel through to the finished film. The result is a consistent brand presence across print, film and live formats that communicates content clearly and strengthens Porsche Bank’s visibility at key communication touchpoints.

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    Munich

    Augustenstraße 16
    80333 Munich
    +49 (0) 89 54 74 07 33
    muenchen@matterlout.com

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