nüchtern.berlin – A platform for mindful drinking and alcohol-free late-night stores in Berlin

Nüchtern.Berlin

We developed the corporate design for Null Prozent (Zero Percent), Germany’s first alcohol-free late-night store. In doing so, we helped the two founders raise awareness of the “mindful drinking” trend in Germany as well.
Through the online platform nüchtern.berlin, they provide information about this trend, introduce non-alcoholic alternatives, and highlight where to find comparable drinks in their bar guide for Berlin.
As part of the brand kit, we developed a word and figurative mark with a trendy, quintessentially Berlin look, as well as a design featuring expressive typography and color that highlights Null Prozent’s key messages. In addition, we handled the layout and production of a postcard and a poster for the opening event on October 1, 2020. Using the new brand kit, the founders also reached out to producers whose non-alcoholic alternatives would be offered at the Null Prozent Späti.