The NOVITA Senior Center, with 12 locations in Germany, commissioned us to further develop its brand and communications strategy. The focus was on creating a modern, consistent visual identity, as well as content and media that convey the facilities’ values in a contemporary way.
As part of this collaboration, we conceived and designed a new word and figurative mark in accordance with the client’s specifications and preferences. The logo redesign combines clean typography with the familiar circular elements; a small orange circle symbolizes joy of life and comfort and echoes the company’s motto, “For the Joy of Care.” To complement this, we developed a corporate identity, which we used as the basis for creating marketing materials such as letterhead and modern business cards. For the opening of the Novita Senior Center in Großmehring, we also handled the layout and editing of a brochure whose design is based on the corporate identity and highlights the center’s values as well as the variety of recreational activities available.
In addition, we supported a website relaunch aimed at creating a new, modern concept. Among other things, this involved designing new icons and a map showing the locations of the senior centers; the website provides a comprehensive overview of the facilities, services, and job openings, and features vibrant images, fresh colors, and a minimalist design. In addition, we produced an extensive interior photo shoot for all twelve locations, including 360° images of selected rooms and 60-second short films for each facility. Despite ongoing operations and sometimes challenging conditions—including during drone shots—we delivered new photo and video material for the nursing homes.
