With the NAWAREUM, the Free State of Bavaria has created a new world of experience in Straubing that brings visitors closer to renewable raw materials, environmentally and climate-friendly energy production and resource-conserving lifestyles. As part of a nationwide tender, we were awarded the contract for the conception and implementation of central communication and design services.
As a first step, we developed a corporate design for the NAWAREUM that uses color schemes, imagery and design elements organically and flexibly to create a consistent, modern look. Building on this, we developed a 360° communication strategy in several strategy workshops – including target definition, target group and message work as well as concrete recommendations for measures and budget allocation. The visual appearance was also transferred to social media clips, which were used to promote the NAWAREUM.
For the opening, we implemented the website launch with the TYPO3 CMS. The focus was on an optimal presentation of content in different languages, user-friendly maintenance and a high level of security. The new website helps visitors to find information and plan their visit on site – and enables the NAWAREUM to convey its message in a clear, appealing and informative digital format.
