For XPLR: MEDIA in Bavaria, we supported both paid performance marketing and the website relaunch. The aim was to clearly position the initiative for Bavaria as a media location digitally and to achieve more qualified website visits through optimized campaigns.
In the area of paid social, we took over campaign creation and management on Instagram, Facebook and LinkedIn with engagement, traffic and lead campaigns. Ongoing support includes analysis, reporting and continuous optimization. With a focus on website traffic, an above-average click-through rate was achieved on LinkedIn in particular: with an average LinkedIn CTR value in Germany of 0.39%, a CTR of up to 11.05% was achieved.
At the same time, we implemented the complete website relaunch – from the pitch presentation to the go-live. The new website is based on WordPress and replaced the previous Contao system; a custom script for data migration including redirects and media mapping was developed for the changeover. In addition, tracking was optimized in a data protection-friendly way with Fathom, lead capture was implemented via HubSpot and conversion allocation was set up for social.
In the event area, we implemented a protected login with a registration and activation process as well as functions for maintaining master data and events. In addition, a CMS workshop for independent content maintenance, image and video editing as well as interactive elements such as a logo animation, a home page video and a newsletter registration form were included. A dark mode rounds off the relaunch – the result is a technically strong, clearly structured and visually concise website.
