We were able to further develop the brand for the KNOLL tax law institute and expand its digital visibility across multiple channels. The focus was on a rebranding including a new corporate design as well as ongoing performance and content management in social media and Google Ads.
At the beginning of the project, we held a brand workshop to work out the new direction of the brand and define the necessary adjustments to the corporate design. Based on this, we redesigned the logo, developed a suitable color scheme and recorded the central design elements in a style guide – including colors, fonts, imagery and application examples. In addition, we transferred the entire business equipment to the new design so that the rebranding can be experienced consistently across all touchpoints.
At the same time, we support the KNOLL Tax Law Institute on Instagram and LinkedIn, both organically and in the paid area. Our scope of services includes the conception and implementation of campaigns, the creation of organic content, wording and creative in the form of videos and stills and the continuous optimization and analysis of ongoing measures. As part of targeted optimizations, above-average ROAS values were achieved at ad level in September – with peak values of 96.92 and a lowest ROAS of 41.46.
We also handle Google Ads support (SEA) with performance max, demand gen, YouTube, display and search campaigns. Within one month, a conversion value of around 360,000 and a cross-campaign ROAS of almost 200 was achieved at campaign level.
