Knirps umbrellas and parasols

Knirps GmbH

For the traditional brand Knirps – internationally renowned for its iconic pocket umbrellas since 1928 – we supported its social media presence on Facebook and Instagram for several years. Our goal: to emotionally charge the classic product world and position Knirps as a stylish everyday companion – whatever the weather.

In addition to strategic support and editorial planning, we regularly developed campaign ideas that gave the brand new impetus in the digital space and staged it in a contemporary way. A key milestone in the collaboration was the conception and implementation of a lifestyle photo shoot for the 2018 spring/summer collection. From look & mood to perspective and set design to post-production, the project was entirely in our hands. The resulting motifs were used across all channels and had a lasting impact on the visual brand communication.