For WEINSBERG, a brand of Knaus Tabbert AG, we created the catalogs for the 2026 model year and also accompanied an international digital autumn campaign. The focus was on a consistent brand presence across many formats and markets as well as precise implementation down to the last detail.
Instead of one complete catalog, we created three separate catalogs for camper vans, motorhomes and caravans. We were responsible for the design and typesetting in a total of ten languages – from the concept to the print-ready PDF. The new model year was launched in time for the Caravan Salon Düsseldorf in September 2025.
At the same time, we developed a communication strategy for the international online fall campaign that emotionally showcases the focus models and strengthens the brand image. To this end, we conceived and designed all the motifs for the digital campaign and adapted them for eight European markets – from social media assets to website banners and performance ads. The aim was to arouse enthusiasm for the WEINSBERG world and encourage potential buyers to interact, including with the call-to-action “Book a consultation”. The campaign was continuously optimized through targeted A/B testing in order to precisely address different target groups and continuously increase performance.
