The izzy Bag by koj GmbH is a car organizer that combines functionality with minimalist design. We worked with izzy from the very beginning of the brand’s development and implemented a consistent brand identity across various channels.
We developed the corporate design and produced all promotional materials. For the digital presence, we created a streamlined website focused on maximum usability that puts the product front and center and enables direct online ordering through an integrated web store.
In addition, we produced video content: a stylish 3D explanatory animation that succinctly highlights the bag’s benefits, functionality, and added value, as well as the video for the Kickstarter campaign—from concept to execution. The campaign video was shot over three days in the greater Munich area and used interview sequences as its narrative foundation; it was filmed at the think tank, in the product development department, and in real-world settings—including inside a car and at urban locations around Munich.
We also designed the packaging: featuring a product shot printed directly on the packaging, an interior panel designed in the brand’s colors complete with the tagline, and a high-quality, matte, foil-laminated cardboard box that enhances the unboxing experience.
