Heide-Volm & Bräurosl – Traditional Dining at Oktoberfest

Heide Volm

We handled the complete redesign of the corporate identity for the Heide family, who run a tavern at Oktoberfest. At the heart of the redesign is a handwritten logo, which is featured in the new business stationery and all new promotional materials. For their online presence, we adapted and optimized the existing websites for Heide-Volm and Bräurosl. Since the relaunch, we have also been managing their social media activities, including—since March 2017—the Facebook page for the traditional Heide-Volm restaurant in Planegg near Munich. The goal is to showcase the traditional and regional cuisine with a modern twist, as well as to keep regular and new customers informed about news, special offers, and events. For the restaurant, we also developed an editable Word template for the menu, whose design was adapted to match the new website. By grouping categories and showing or hiding elements, the menu’s scope can be adjusted as needed and quickly updated daily; for Oktoberfest 2017, we also designed the menu for Bräurosl.