GLORIA home and garden appliances

GLORIA Haus- und Gartengeräte GmbH

For GLORIA home and garden appliances, we produced the TV commercial for the new GLORIA MultiJet 18V as the highlight of a comprehensive online and offline marketing campaign following the product launch in 2020. From the initial idea to the final playout, we delivered the implementation completely from a single source.

We were responsible for the concept and planning of the commercial, the production including the organization of the shoot as well as the post-production and supplemented the TVC with an extended online commercial. We also took on the casting of 14 actors for the three-day production; filming took place in late summer 2020 in southern Germany. For the binder, we developed a 3D animation that compactly visualizes the multifunctionality of the MultiJet via rotating, combinable attachments and stages the “power” via a shaking effect. Textures as well as color and lighting design were created in the 3D studio and finalized in After Effects. From April 1, 2021, the GLORIA MultiJet TVC ran for two months on all major channels.