We carried out a series of projects for the MICHELIN-starred Gasthaus Jakob in the Bavarian Forest—ranging from the website to menus and gift certificates to the branding for the new Jakobs Chalets.
The initial focus was on a website relaunch centered on user experience and SEO. The restaurant has held a MICHELIN star since 2020 and needed to live up to that standard digitally as well. Clean lines, a clutter-free overall design, and a high level of user-friendliness have since formed the design framework of the website. We integrated an online reservation system via iFrame, allowing guests to make reservations independently and easily, as well as the ability to offer gift certificates online. In addition, we enabled the client to easily update the food and wine menus on the website themselves via PDF upload.
We also developed a flexible Word template for the frequently changing menu and optimized the menu design with strategically placed highlights and anchor points. For on-site sales, we designed and produced tamper-proof gift certificates.
Furthermore, we handled the setup and integration of a Property Management System (PMS) for the online management of room reservations—including real-time availability—and to optimize guest communication; the system also handles billing. The implementation was carried out in close coordination with the inn to ensure seamless integration into the existing website.
For the new Jakobs Chalets in Perasdorf, we also developed a complete brand identity, including a logo and website. A dedicated property management system automates the entire guest journey there—from booking and payment through check-in to check-out, including after-sales service.
