We implemented the website relaunch of Freiraum Fichtelgebirge for the “Smart Fichtelgebirge” project community. The aim was to create a modern, coherent website that presents the offer in a clearly structured way, provides orientation and gives a convincing insight into the Freiraum Fichtelgebirge.
After winning the tender, the project started with a kick-off workshop. In close coordination with the client, we developed UX specifications, defined central user paths and developed a sustainable page and navigation structure as the basis for the new website.
Based on this, we designed the look and feel and translated it into a modern, responsive web design that clearly prioritizes content and offers. Distinctive design elements such as a parallax effect in the header support the introduction to the site and give the website additional depth. The technical implementation was carried out in WordPress – including modular templates and a backend structure that enables efficient maintenance and future extensions.
As an independent module, we developed a business directory with a filter function and free text search so that users can quickly find and discover specific offers. In addition, we optimized the SEO performance and revised the texts provided by the customer in order to display content in a search engine-friendly, comprehensible and consistent manner.
Beyond the relaunch, we provide ongoing support for the platform and regularly implement further developments. This includes the continuous optimization of presentation and content, URL redirects for a clean migration and the stabilization of visibility in search engines. A special feature is a specially conceived, redesigned and fully developed recipe page based on the model of established cooking portals. In addition, we supported the integration and development of the internal booking platform “Fichtel LAB” and dovetailed content, processes and user guidance to create a modularly expandable, technically stable and user-centered platform.
