For freakstotable e.V., we supported both the main event “ZU TISCH!” in Wirsberg in early 2024 and the development of a new WordPress website. The aim was to strengthen the association’s presence, professionalize processes and sustainably increase reach and engagement.
In preparation for the “ZU TISCH!” festival, we took over the planning and coordination with partners as well as the logistics. This included a platform for market exhibitors, the management of advance sales via Eventbrite, the production of merchandise, communication with exhibitors and the creation of comprehensive FAQs. On site, we ensured that everything ran smoothly, assisted with set-up, looked after the catering stands and took care of financial processing. Afterwards, we took care of closing the sales activities, dismantling and managing the drinks stocks and invoicing. As a result, the number of visitors doubled compared to the previous year; the festival as a transfer of knowledge about the association’s sustainable and ethical food culture was considered a complete success.
At the same time, we developed a modern, functional WordPress website for end consumers, producers, restaurateurs and those interested in culinary delights. The focus was on a clear overview of the association’s content, visions and goals as well as easy maintenance of member information. The implementation took place within six weeks, including content management integration – with coordination of over 60 members and consistent content quality. In addition, a mobile app with a login area was created in which users can enter information on manufactories as notes; the existing corporate design was seamlessly integrated. The website went live just in time for the association’s appearance at Intergastra in Stuttgart in February 2024 and will serve as a central source of information for association content, campaigns, training courses, trade fair appearances and the association’s own events. The board and members were particularly satisfied with the support provided for content delivery and optimization.
