We have been a reliable partner to diwa GmbH for several years in the areas of website, social media, print and performance marketing. The starting point was a comprehensive website audit and subsequent relaunch in spring 2023 – with the aim of noticeably improving the overall appearance, SEO and user experience.
A thorough analysis of the existing site – both technically and in terms of design – was followed by a targeted facelift: SEO-compliant text optimization, technical improvements for shorter loading times and a significantly improved user experience. The result is a modern, appealing website that convincingly represents the brand and clearly addresses the target group.
At the same time, we developed a strategic social media concept based on a target group and competition analysis – with a clear approach to increasing visibility and reach on Instagram, Facebook and in the Google environment as well as a well thought-out design for the Instagram grid. Since then, the concept has been continuously developed in weekly jour fixes – with performance analyses, fresh content ideas and a creation that conveys messages authentically and in line with the target group.
In the area of SEA, we manage targeted Google campaigns in Search and Display that increase visibility in relevant search queries. Location-specific campaigns provide targeted support for employee recruitment – with a measurable impact on the number of qualified applications.
