We have been the lead agency for Spielbank SH GmbH since the beginning of 2025 – after winning the 2024 account in a pitch. Since then, we have been responsible for the strategic and creative brand management for Casino Schleswig-Holstein with its four locations in Schenefeld, Lübeck, Kiel and Flensburg.
The first step was a comprehensive brand workshop on realignment – both internally and externally. The aim was to sharpen and clearly position the values of Casino Schleswig-Holstein. This resulted in the claim “This is how the North plays.” as well as a consistent corporate design relaunch: away from the shiny Las Vegas cliché and towards the real, rugged North – authentic, strong in character, North German.
As part of the CD relaunch, we redeveloped the entire business stationery: stationery, business cards, vouchers, employee folders, various card formats and merchandise items. We also provided strategic support in the selection of suitable products for various occasions – from high-quality gifts to eye-catching giveaways, tailored to the new brand image.
We also manage all brand and event communication at all locations. We develop measures to market the events – from in-house displays, outdoor advertising, flyers and posters to advertisements, social media assets and website content. All brand-compliant, all from a single source.
Another focus is on the activation and visualization of numerous sponsorships – including THW Kiel, Holstein Kiel, SG Flensburg-Handewitt, Kieler Woche, SH Musikfestival, Theater Kiel, Baltic Hurricanes and many more. Here we design banners, floor stickers, advertisements in season booklets, POS materials and digital assets.
A particular highlight in 2025 was our involvement as the main sponsor of the Ocean Race starting port in Kiel. In addition to strategic consulting, we developed the brand presence on site with a clear reference to the topic of “protecting the oceans” – including the design of the Ocean Dome, outdoor advertising on the Layher tower and on the MS KOI, merchandise, cocktail vouchers and invitation management for the pre-opening party.
Parallel to the brand development, we designed and produced a comprehensive photo shoot and an image film. Under the leitmotif “This is how the north plays”, new, authentic image and video material was created – from Casino Schenefeld to the coast between cutter and lighthouse.
Since then, we have been continuously developing the brand – in sponsorship communication, at local events and in ongoing brand work via advertisements, outdoor advertising and digital channels.
Brand. Attitude. Visibility.
This is how the North plays – and we are right in the middle of it.
