For Casino Schleswig-Holstein, we developed and executed the brand presence at the 2026 Wacken Open Air—from concept and planning through implementation and on-site support. The goal was to authentically present the brand in an extraordinary festival setting, break down preconceptions, and foster direct interaction with visitors.
In addition to handling all pre-production and project management, we were responsible for liaising with event organizers and service providers, technical planning, and coordinating setup, teardown, and day-to-day operations during the festival.
For the festival pagoda, we developed a unique brand universe featuring furniture, decorations, lighting, and music, as well as an eye-catching exterior display. In addition, we designed and produced an extensive line of merchandise for the free casino experience and adapted the existing promotional video for the LED screens on the festival stages.
During the festival week, the booth became a highly popular gathering spot, attracting a total of 85,000 festivalgoers. The free gaming experience, one-on-one conversations, and the merchandise worn throughout the festival grounds ensured high visibility far beyond the booth itself. In this way, we created an immersive brand experience that combined entertainment, dialogue, and responsible brand communication.
