For car4me – the further development of the existing LEASE ME tool and Porsche Bank’s fully digital vehicle marketplace featuring over 11,000 new and used cars from all brands in the Volkswagen Group – we developed a new, social-media-optimised advertising campaign. The goal was to communicate the platform’s functionality, simplicity and digital value proposition in a concise and compelling way, and to activate a young, digitally savvy target audience – clear, fast and clean, with a strong visual hook and a consistent focus on convenience.
The distinctive element: the video was produced entirely using AI – no traditional shoot. From the storyboard through all video sequences to the recreated car4me platform screens, everything came from a single source, realised with a current stack of AI tools for image, motion and voice – curated and composed by our team. The result is a modern, dynamic production that brings the user journey to life: from available monthly budget to the right vehicle through to ‘Simply find & go’ – while showcasing the unique breadth of the offering.
We distributed the format as social and Google ads as well as organic content – on Instagram Reels, Meta and YouTube Shorts, modular in structure and adaptable for longer explainer and user journey formats.
