C. Rudolf Salfer GmbH commissioned us to design and implement digital advertising materials and campaigns centered on the Salfer multifunctional tables. The goal was to clearly demonstrate how the tables work and to effectively position the product across multiple channels.
For Instagram and Facebook ads, we developed a new design and created the visuals as 3D models, supplemented by a short animation that both illustrates the functionality and highlights the problem with conventional computer desks. To complement this, we developed a visual for integration on the website, which is used as a header in the multifunctional tables section and demonstrates, with a modern look, how Salfer tables can improve everyday school life. In addition, we produced the promotional video “The Vision of Modern Education”: from concept development through filming to post-production. We structured it using interview scenes, mood shots, and 3D animations—all developed in-house—and combined 3D elements with live-action footage.
In addition, we managed the paid media strategy to promote the company’s concept through Google, YouTube, Facebook, and Instagram Ads. The focus was on traffic and conversion campaigns, including campaign planning, the creation of new ads, analysis, regular coordination with reporting, and ongoing optimization.
