For BERING Time ApS, we were able to work in a broad mix of disciplines – from campaign management and content production to international adaptation. A project that shows what it means to really think holistically about a brand.
The visual core was formed by a five-day style shoot: over 100 products, six models, more than 6,000 motifs – from conception to post-production completely from our hands. Building on this, we developed several cross-media campaigns: two attention-grabbing Valentine’s Day campaigns, an emotional Mother’s Day special and the product launch of the ULTRA SLIM collection – including the claim “This is Minimalism” and a key visual in the brand’s typical, arctic look.
Two multilingual explanatory videos for international use were created for BERING’s Twist & Change system – designed, produced and edited in-house. Instagram story ads, story formats for product launches and editorial content were realized in the in-house Lightcube: with storyboard, set design and 4K finalization. We also took over the Pinterest presence for the US market – both organically and with paid campaigns.
The result: a strong, consistent brand presence on all channels – with visual precision, international connectivity and a consistent focus on design and relevance.
