Baier GmbH – Manufacturer of movable facade elements (sliding shutters, windows, and doors)

Baier GmbH

We carried out a WordPress-based website relaunch for Baier GmbH—with the goal of bringing the brand’s motto, “Start where standards end,” to life in the digital realm.

The focus was on clear user guidance, implemented through a custom-designed mega menu with specially created icons. We gave the extensive portfolio of reference projects a central spotlight—with filter functions, direct links to installed products, and an optimized backend display for easy maintenance. In addition, we developed a two-tier download section for technical documents that can be filtered specifically by product and file type.

After a CMS workshop, Baier took over content management for the more than 100 subpages on its own. We continued to provide consulting support and also implemented the complete English version of the site. Functionally robust, visually clear—that’s how brand identity becomes tangible in the digital world.