Baden-Württemberg International Society for International Economic and Scientific Cooperation

Baden-Württemberg International Gesellschaft für internationale wirtschaftliche und wissenschaftliche Zusammenarbeit mbH

As part of a tender, we were commissioned by Baden-Württemberg International to reposition the investor area and develop an independent brand – which at the same time fits seamlessly into the umbrella campaign THE LÄND. In addition, we created a modern, future-oriented website with a clear focus on quick orientation and finding relevant information.

The scope of services included naming, word/image branding and a comprehensive CD guide. The new name: “EXPÄND into the LÄND” – EXPÄND for short. The design takes up the guidelines of the umbrella brand, but is still independent and memorable. The website design was consistently geared towards the needs of investment and expansion managers – with a user experience that enables precise and fast information searches.

As a special highlight, we developed “WAIKI”, an AI solution for the investor sector: an AI-supported wiki that answers individual questions on expansion, relocation, networks and location selection – currently in German and English, expandable to include other languages. WAIKI also provides helpful documents, source links and suitable contacts. The new brand has been available since November 2024.