From brand workshop to go-live – the new website in record time. When Alpers & Wessel and Maack & Company merged to form Alpers Maack & Wessel GmbH, we were able to accompany the entire brand development – from the initial idea to the finished website.
In the brand workshop, we sharpened the new name, defined the brand personality and created a clear basis for future communication with a brand pyramid. This resulted in core values, a new logo, a fresh color scheme and the complete business stationery – from letterhead and business cards to presentation templates.
We developed the concept and screen designs for the new website and organized a photo shoot with authentic portraits, team photos and close-ups. The content was SEO-optimized and prepared for the target group so that the law firm is also easy to find digitally. After just 74 working days, the website was ready to go live.
The intensive sprint project shows how effective focused brand development can be. Alpers Maack & Wessel GmbH specializes in tax consulting, auditing, ESG and management consulting and is ideally positioned for the future with its new image.