adidas Running

adidas AG

For adidas Running, we develop creative sales documents that support the path of adidas products into retail. The focus is on strategically thought-out and emotionally charged tech sheets that get to the heart of product features and at the same time bring the brand to life.

To achieve this, we are combining more storytelling with a stronger integration of brand and heritage and enhancing the visuals and content of existing sales materials. The materials are used both in internal sales and in addressing retailers and are developed seasonally – across several collections.