For Achmüller Immobilien, we developed a comprehensive brand identity – from a refined logo and corporate design through to the website and attention-grabbing campaigns. The goal: to make the brand values of quality, trust and personal service visible at every touchpoint.
We refined the existing logo to give the brand a more premium and distinctive positioning. More precise lines, carefully calibrated colours and clean typography reinforce the perception of a trustworthy, high-end estate agency. The defining element is the distinctive double L: it subtly forms a house – and at the same time represents the two brothers who run the family business. A powerful symbol for home, stability and personal responsibility. The accompanying corporate design guide provides the foundation for a consistent brand presence – from letterheads and business cards to digital applications.
On this basis, we built a website with integrated property search that carries the new visual identity seamlessly into the digital world and speaks directly to prospective vendors. We also optimised it technically and editorially for modern search engines and AI-powered search. We are currently supporting Achmüller Immobilien with SEA to further expand their visibility and generate new sales enquiries.
The brand presence is rounded off by eye-catching out-of-home campaigns – including an advertising column on Prinzregentenstraße in Munich and branded shopping trolley advertising. With deliberately absurd reasons to sell, the creative executions generate attention and engage potential property vendors in an approachable and memorable way.
The result: a coherent brand presence that works equally well online and offline.
Den Auftritt runden aufmerksamkeitsstarke Out-of-Home-Kampagnen ab – darunter eine Litfaßsäule in der Prinzregentenstraße in München und die Gestaltung von Einkaufswagen. Mit bewusst absurden Verkaufsgründen schaffen die Motive Aufmerksamkeit und sprechen potenzielle Immobilienverkäufer auf sympathische Weise an.
So entstand ein stimmiger Markenauftritt, der online wie offline überzeugt.
