We know what we are doing!
For us, “strategy” is the moment when “we should do something” becomes
“We know why and where we are going”. Because let’s be honest:
Most companies know pretty much exactly what they are doing.
But far fewer know why they are doing it – and where they actually want to go.
And that’s where strategy begins. Because without a goal, every measure becomes an endless sightseeing tour.
Quite nice. But at some point you look at the same sight for the fourth time and realize that you still haven’t really made any progress.
From “make” to “move purposefully”.
For us, strategy is not a PDF with too many slides. Not a workshop word cloud. And no buzzword bingo either.
Strategy means: Creating clarity. Giving direction. Making decisions easier.
Whether brand strategy and positioning, communication strategy, campaign planning, content and social media strategy or go-to-market concepts – we develop the framework that turns individual measures into real impact.
With clear positioning. The right focus. And decisions that will still make sense in six months’ time.
What we mean by strategy
Strategy without creation remains theory.
Creation without strategy is decoration.
We don’t believe in strategies that disappear into a drawer. Nor do we believe in communication that simply keeps you busy. Good strategy combines thinking and doing. Brand and market. Idea and implementation. Because it is only when strategy, creation and communication work together that real movement is created.
What do we do?
- Brand strategy
- Positioning
- Communication strategy
- Marketing strategy
- Go-to-market strategies
- Campaign strategy
- Content & social media strategy
- Target group & brand analysis
- Messaging & brand communication
- Strategy workshops
- Brand architecture
- Company positioning
- B2B communication strategy
- Digital strategies
Because communication without a strategy usually ends exactly where it started: somewhere.
Too many measures. Too little direction. Too much “join in too quickly”.
We help companies to organize complexity, set priorities and develop communication that not only engages, but moves.
Why is this important?
Why MATTER & LØUT?
There are strategy consultancies that only think and creative agencies that just get started.
We believe that good communication needs both.
That’s why we combine strategic thinking with creative implementation. So that ideas don’t just become presentations – but results.
Or in short:
We ensure that measures become direction. And direction becomes impact.
Come here, sit down and tell us more about yourself.
We will make you an offer that you can’t refuse.
Strategy is rarely noticed. But its effect does.
Your ad could be here.
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With excellent expertise, high flexibility in collaboration, and a focus on sustainable, long-term partnerships, MATTER & LØUT has exceeded our expectations. The competent support and dedication of the team have taken our projects to the next level. We appreciate the professional approach and look forward to continued successful collaboration.
Basti Hasler
Head of Marketing and Sales at SpVgg Unterhaching
-
Enthusiastic, comparative, and satisfied.
Markus Tischberger
Project Manager at Messe Stuttgart
-
MATTER & LØUT is a reliable business partner right in our vicinity. In addition to excellent expertise, we experience personalized customer service and a high level of flexibility in collaboration. The dedicated team at MATTER & LØUT provides us with solutions that are sustainable and long-term, which is very valuable to us. We appreciate working with the motivated employees, who are always ready to develop innovative solutions together with us.
Silvia Seibold
Professor of General Business Administration – specifically Marketing and Technical Sales at Campus Burghausen.
-
MATTER & LØUT has been supporting us for a year in the area of paid performance for LinkedIn, Instagram, Facebook, and Twitter. Thanks to their cross-industry expertise, creative input, and straightforward communication, we feel very well taken care of.
Friederike Spitaler
Content and Social Media Managerin at Medien.Bayern | XPLR: MEDIA in Bavaria
-
Working with MATTER & LØUT has been a pleasant discovery for me. The team impresses with its transparent and understandable consulting, which is not only impressive but also extremely efficient. Their innovative thinking and actions elevate our projects to a higher level, while the pleasant working atmosphere created by the incredibly likable team enriches our collaboration. Customer satisfaction is the top priority here, and as a partner, I appreciate not only the excellent professionalism but also the constant source of inspiration.
Sandra Beutlhauser
Head of Marketing and Communications at Beutlhauser
-
Marketing and advertising experts with expertise in the hospitality industry. MATTER & LØUT has been supporting SVAAdish and me from the very beginning in all matters, as they always find the right solution. Whether it’s in the areas of branding, website, print, out-of-home, strategy, production management for staff uniforms, events, or even the design for our anniversary cake. We feel fully supported.
Simranjit Singh Muhar
Managing Director and Owner of SVAAdish
-
Here, there’s no rigid “assignment—check it off—next, please!” approach. Instead, the focus is on working together to find the best solution—this collaborative brainstorming on equal footing is especially valuable when dealing with complex issues. The team thinks deeply about the technical aspects, works in a solution-oriented, pragmatic, and fast-paced manner. In short: reliable, competent, and straightforward.
Alexandra Mayer
Stellvertretende Marketingleitung FotoFinder Systems GmbH
-
Passionate, direct, and enthusiastic.
Patrick von Vacano
Board member of freakstotable
-
MATTER & LØUT quickly designed our website and the online concept for our chalets in a way that the operation and navigation for guests is modern and professional. Clemens has greatly enriched us with his expertise in hospitality and has gotten the absolute best out of our online presence. Professional and straightforward. With heart and personality. It doesn’t get any better – 1000 thanks ❤️
Micha Ammon
Managing Director and Owner of Gasthaus Jakob
-
Structured, fact-based, and honest.
Thomas Winterer
Managing Director of deepdynasty
-
Our collaboration with MATTER & LØUT was consistently positive, characterized by a high level of professionalism and helpfulness, especially during the relocation of our online shop. The dedicated team was always by our side to ensure a smooth and efficient transition. We greatly appreciate the support and look forward to future projects.
Finn Kröger
Head of E-Commerce at Hensslers Schnelle Nummer
-
A small agency on Kleine Freiheit in Hamburg – but with great and solid expertise in the very important area of Google & Co. – the team provided excellent advice, offered strong support, and helped us achieve the highest revenue month since our founding – highly recommended!
Christian Leinfelder
Managing Director & Owner of Oldie Tour Hamburg.
-
MATTER & LØUT had the privilege of creating a Women’s Area within a male-dominated environment for the in-house trade shows of LKQ STAHLGRUBER GmbH, which are attended by visitors from independent workshops. Through creative planning & design, and the thoughtful use of various program elements as well as the exceptionally appealing interior design, a comfortable area was created that not only intrigued the women. We are proud to be pioneers in our industry with this concept and to offer our female visitors and workshop owners a significant added value during their trade show visit. We are very happy with the result and grateful that it was well received from the start and visited by many guests.
Michaela Hueber
Teamlead Event Management at Stahlgruber
-
We found our collaboration with MATTER & LØUT to be extremely pleasant. They were always quick to fulfill our wishes and respond to our inquiries. Even when challenges arose, they handled them professionally. Their friendly nature made the collaboration even more enjoyable. We greatly appreciate their efforts and are already looking forward to many more successful projects with them!
Stefan Voit
Managing Director of smart1 solutions
-
We have been working with the agency in various fields for many years. We also rely on the expertise of MATTER & LØUT when it comes to social media.
Andreas Seltsam
Marketing Director of Armstark
-
MATTER & LØUT has been our lead agency at Ahoi Steffen Henssler for several years. I have had the pleasure of continuing this great partnership for the past year. From the beginning, the collaboration has been goal-oriented and straightforward. Whether it was about our website, print materials, or managing our social media channels – everything is implemented quickly and to our complete satisfaction. The team is always available, flexible, and consistently provides reliable, goal-oriented solutions. The building blocks of a long-term partnership that we will continue with great enthusiasm in the future.
Anna Winkler
Marketing Director at Ahoi Franchise
-
MATTER & LØUT impresses with their outstanding expertise, friendly and transparent communication, and an extremely likable team. As a creative and professional partner, we are extremely satisfied with the collaboration.
Heinz Scheungrab
Head of Marketing at 4am Robotics
-
We have been working very successfully with MATTER & LØUT for a year and a half and are absolutely happy with the new look our website and marketing materials have received since then. Communication works incredibly fast and smoothly via email and Teams, and whether it’s ‘just’ about our marketing materials or larger strategic topics: Our requests are not only processed and implemented as quickly as possible, but also thoughtfully questioned, so that a lot of valuable content is developed and worked on together! We THANK you from the bottom of our hearts for the amazing support that has made our small marketing team’s everyday work much easier and more enjoyable 😊
Magdalena Lürwer
Teamlead Marketing at UNN
-
For me, MATTER & LØUT is more than just a service provider – MATTER & LØUT is a reliable partner and central point of contact for all aspects of marketing. We greatly appreciate the open and clear communication, and the extremely likable team makes the collaboration very pleasant. As a creative and professional partner, the company brings fresh ideas and impulses to our projects.
Max Beisl
Managing Director of DiaLog Speech Therapy Practice
-
For over a year, we have been working with the colleagues at MATTER & LØUT in the area of social media. During this time, I have particularly appreciated the collaboration on equal terms, the immense dedication, and the comprehensive support. I would especially like to highlight the excellent assistance with the planning and execution of high-profile events, as well as their creative staging on social media.
Niklas Felber
Brand Manager at VAPIANO
-
Since 2017, we have been working with MATTER & LØUT on various projects. Even short-term requests are always implemented creatively, professionally, and accurately.
Hensslers Küche
-
For me, MATTER & LØUT is more than just a service provider – MATTER & LØUT is a reliable partner and central point of contact for all aspects of marketing. We greatly appreciate the open and clear communication, and the extremely likable team makes the collaboration very pleasant. As a creative and professional partner, the company brings fresh ideas and impulses to our projects.
Max Beisl
Managing Director of DiaLog Speech Therapy Practice
-
Passionate, direct, and enthusiastic.
Patrick von Vacano
Board member of freakstotable
-
Our collaboration with MATTER & LØUT was consistently positive, characterized by a high level of professionalism and helpfulness, especially during the relocation of our online shop. The dedicated team was always by our side to ensure a smooth and efficient transition. We greatly appreciate the support and look forward to future projects.
Finn Kröger
Head of E-Commerce at Hensslers Schnelle Nummer
-
Since 2017, we have been working with MATTER & LØUT on various projects. Even short-term requests are always implemented creatively, professionally, and accurately.
Hensslers Küche
-
A small agency on Kleine Freiheit in Hamburg – but with great and solid expertise in the very important area of Google & Co. – the team provided excellent advice, offered strong support, and helped us achieve the highest revenue month since our founding – highly recommended!
Christian Leinfelder
Managing Director & Owner of Oldie Tour Hamburg.
-
With excellent expertise, high flexibility in collaboration, and a focus on sustainable, long-term partnerships, MATTER & LØUT has exceeded our expectations. The competent support and dedication of the team have taken our projects to the next level. We appreciate the professional approach and look forward to continued successful collaboration.
Basti Hasler
Head of Marketing and Sales at SpVgg Unterhaching
-
Structured, fact-based, and honest.
Thomas Winterer
Managing Director of deepdynasty
-
MATTER & LØUT had the privilege of creating a Women’s Area within a male-dominated environment for the in-house trade shows of LKQ STAHLGRUBER GmbH, which are attended by visitors from independent workshops. Through creative planning & design, and the thoughtful use of various program elements as well as the exceptionally appealing interior design, a comfortable area was created that not only intrigued the women. We are proud to be pioneers in our industry with this concept and to offer our female visitors and workshop owners a significant added value during their trade show visit. We are very happy with the result and grateful that it was well received from the start and visited by many guests.
Michaela Hueber
Teamlead Event Management at Stahlgruber
-
MATTER & LØUT has been supporting us for a year in the area of paid performance for LinkedIn, Instagram, Facebook, and Twitter. Thanks to their cross-industry expertise, creative input, and straightforward communication, we feel very well taken care of.
Friederike Spitaler
Content and Social Media Managerin at Medien.Bayern | XPLR: MEDIA in Bavaria
-
Here, there’s no rigid “assignment—check it off—next, please!” approach. Instead, the focus is on working together to find the best solution—this collaborative brainstorming on equal footing is especially valuable when dealing with complex issues. The team thinks deeply about the technical aspects, works in a solution-oriented, pragmatic, and fast-paced manner. In short: reliable, competent, and straightforward.
Alexandra Mayer
Stellvertretende Marketingleitung FotoFinder Systems GmbH
-
Working with MATTER & LØUT has been a pleasant discovery for me. The team impresses with its transparent and understandable consulting, which is not only impressive but also extremely efficient. Their innovative thinking and actions elevate our projects to a higher level, while the pleasant working atmosphere created by the incredibly likable team enriches our collaboration. Customer satisfaction is the top priority here, and as a partner, I appreciate not only the excellent professionalism but also the constant source of inspiration.
Sandra Beutlhauser
Head of Marketing and Communications at Beutlhauser
-
For over a year, we have been working with the colleagues at MATTER & LØUT in the area of social media. During this time, I have particularly appreciated the collaboration on equal terms, the immense dedication, and the comprehensive support. I would especially like to highlight the excellent assistance with the planning and execution of high-profile events, as well as their creative staging on social media.
Niklas Felber
Brand Manager at VAPIANO
-
We found our collaboration with MATTER & LØUT to be extremely pleasant. They were always quick to fulfill our wishes and respond to our inquiries. Even when challenges arose, they handled them professionally. Their friendly nature made the collaboration even more enjoyable. We greatly appreciate their efforts and are already looking forward to many more successful projects with them!
Stefan Voit
Managing Director of smart1 solutions
-
MATTER & LØUT quickly designed our website and the online concept for our chalets in a way that the operation and navigation for guests is modern and professional. Clemens has greatly enriched us with his expertise in hospitality and has gotten the absolute best out of our online presence. Professional and straightforward. With heart and personality. It doesn’t get any better – 1000 thanks ❤️
Micha Ammon
Managing Director and Owner of Gasthaus Jakob
-
MATTER & LØUT has been our lead agency at Ahoi Steffen Henssler for several years. I have had the pleasure of continuing this great partnership for the past year. From the beginning, the collaboration has been goal-oriented and straightforward. Whether it was about our website, print materials, or managing our social media channels – everything is implemented quickly and to our complete satisfaction. The team is always available, flexible, and consistently provides reliable, goal-oriented solutions. The building blocks of a long-term partnership that we will continue with great enthusiasm in the future.
Anna Winkler
Marketing Director at Ahoi Franchise
-
We have been working very successfully with MATTER & LØUT for a year and a half and are absolutely happy with the new look our website and marketing materials have received since then. Communication works incredibly fast and smoothly via email and Teams, and whether it’s ‘just’ about our marketing materials or larger strategic topics: Our requests are not only processed and implemented as quickly as possible, but also thoughtfully questioned, so that a lot of valuable content is developed and worked on together! We THANK you from the bottom of our hearts for the amazing support that has made our small marketing team’s everyday work much easier and more enjoyable 😊
Magdalena Lürwer
Teamlead Marketing at UNN
-
We have been working with the agency in various fields for many years. We also rely on the expertise of MATTER & LØUT when it comes to social media.
Andreas Seltsam
Marketing Director of Armstark
-
MATTER & LØUT is a reliable business partner right in our vicinity. In addition to excellent expertise, we experience personalized customer service and a high level of flexibility in collaboration. The dedicated team at MATTER & LØUT provides us with solutions that are sustainable and long-term, which is very valuable to us. We appreciate working with the motivated employees, who are always ready to develop innovative solutions together with us.
Silvia Seibold
Professor of General Business Administration – specifically Marketing and Technical Sales at Campus Burghausen.
-
Enthusiastic, comparative, and satisfied.
Markus Tischberger
Project Manager at Messe Stuttgart
-
MATTER & LØUT impresses with their outstanding expertise, friendly and transparent communication, and an extremely likable team. As a creative and professional partner, we are extremely satisfied with the collaboration.
Heinz Scheungrab
Head of Marketing at 4am Robotics
-
Marketing and advertising experts with expertise in the hospitality industry. MATTER & LØUT has been supporting SVAAdish and me from the very beginning in all matters, as they always find the right solution. Whether it’s in the areas of branding, website, print, out-of-home, strategy, production management for staff uniforms, events, or even the design for our anniversary cake. We feel fully supported.
Simranjit Singh Muhar
Managing Director and Owner of SVAAdish
One competence rarely stands on its own.
Do you have any questions?
We have the answer!
When positioning, target group approach or communication direction become unclear, the strategic foundation is usually missing. MATTER & LOUT develops a resilient brand and communication strategy from this, so that decisions are no longer made on instinct, but with a clear direction.
Typical signs are interchangeable messages, inconsistent communication and low recognizability in the market. MATTER & LOUT analyzes these symptoms and translates them into a positioning that is understandable, differentiating and connectable for sales and marketing.
In the end, companies don’t need slides, they need orientation for everyday life. That’s why MATTER & LOUT develops a strategic foundation with clear positioning, relevant messages, target group logic and a resilient basis for communication, campaigns and content.
It is particularly useful for SMEs, B2B companies, growing brands and organizations in phases of change. MATTER & LOUT is particularly helpful when new offers, new markets or changed target groups require sharpened brand management.
A communication strategy defines target groups, messages, tonality, channels, content and communicative goals. It forms the basis for campaigns, content, social media and brand communication.