Social media content without substance is just noise.
For us, “social & content” is not something that happens “on the side”. We develop content with purpose and understanding – right from the start. Always with the goal and target group in mind. Sometimes even literally during customer shoots on location.
Because social media is not a pastime for kids, but one of the strongest levers for short and long-term business success.
It reaches people you would otherwise never reach. Everything else often only appeals to those you already know – plus Aunt Erna and her rummy club.
Content that works is not created between two meetings.
From social media support (organic) and community management to content production (reels, photo, video, editorial) and social media campaigns & paid social to influencer marketing and employer branding social media – we develop content that reaches people who would otherwise never be on your radar.
We think content in terms of impact.
As a social media and content agency based in Munich, Hamburg and Rottal, we develop content, campaigns and digital communication for companies that want more than likes from Aunt Erna and her rummy club.
Because let’s be honest:
Never before has so much content been produced.
And never before has so little of it been really relevant.
Content without a strategy
is just occupational therapy.
What we mean by social & content
For us, social media is not a channel that you should “just join in”. It is one of the most powerful levers for visibility, brand building, recruiting, community building and digital reach.
But only if content is not created between two meetings, but with a clear idea, a target group and a real understanding of how people consume content.
Because good content doesn’t happen by chance.
And reach certainly doesn’t happen by chance.
From social media strategy, editorial planning and community management to reels, photo and video production, editorial content and social media campaigns to paid social, influencer marketing and employer branding content:
We develop content that makes brands visible, builds communities and reaches people who have never had contact with a company before.
We don’t create content for the algorithm.
But for people.
What do we do?
- Social media strategy
- Social media support (organic)
- Community Management
- Editorial planning
- Content production
- Reels & Shortform Video
- Photo & video production
- Editorial Content
- Storytelling
- Social media campaigns
- Paid Social
- Meta Ads
- LinkedIn Content & Campaigns
- TikTok Content
- Influencer marketing
- Employer branding social media
- Content creation for brands & companies
Likes are nice. Relevance is more important.
Because strong content creates visibility, trust and recognition. They ensure that brands are not only seen, but that they stick.
That’s why we don’t think of content in terms of formats, but in terms of impact.
times as a reel.
times as a campaign.
times as a story that people actually tell.
There is always a reason
why content works.
Why MATTER & LØUT?
We don’t believe in content for content’s sake.
We believe in content with meaning that has the potential to stand out and be seen.
In social media with substance and brains. And in communication that reaches people because it has something to say.
Or to put it another way:
GOOD CONTENT NEEDS MORE THAN A TREND.
We are hard to stop.
But easy to book.
Come here, sit down and tell us more about yourself.
We will make you an offer that you can’t refuse.
Content thatsticks.
Your ad could be here.
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MATTER & LØUT quickly designed our website and the online concept for our chalets in a way that the operation and navigation for guests is modern and professional. Clemens has greatly enriched us with his expertise in hospitality and has gotten the absolute best out of our online presence. Professional and straightforward. With heart and personality. It doesn’t get any better – 1000 thanks ❤️
Micha Ammon
Managing Director and Owner of Gasthaus Jakob
-
We have been working very successfully with MATTER & LØUT for a year and a half and are absolutely happy with the new look our website and marketing materials have received since then. Communication works incredibly fast and smoothly via email and Teams, and whether it’s ‘just’ about our marketing materials or larger strategic topics: Our requests are not only processed and implemented as quickly as possible, but also thoughtfully questioned, so that a lot of valuable content is developed and worked on together! We THANK you from the bottom of our hearts for the amazing support that has made our small marketing team’s everyday work much easier and more enjoyable 😊
Magdalena Lürwer
Teamlead Marketing at UNN
-
MATTER & LØUT had the privilege of creating a Women’s Area within a male-dominated environment for the in-house trade shows of LKQ STAHLGRUBER GmbH, which are attended by visitors from independent workshops. Through creative planning & design, and the thoughtful use of various program elements as well as the exceptionally appealing interior design, a comfortable area was created that not only intrigued the women. We are proud to be pioneers in our industry with this concept and to offer our female visitors and workshop owners a significant added value during their trade show visit. We are very happy with the result and grateful that it was well received from the start and visited by many guests.
Michaela Hueber
Teamlead Event Management at Stahlgruber
-
Passionate, direct, and enthusiastic.
Patrick von Vacano
Board member of freakstotable
-
For me, MATTER & LØUT is more than just a service provider – MATTER & LØUT is a reliable partner and central point of contact for all aspects of marketing. We greatly appreciate the open and clear communication, and the extremely likable team makes the collaboration very pleasant. As a creative and professional partner, the company brings fresh ideas and impulses to our projects.
Max Beisl
Managing Director of DiaLog Speech Therapy Practice
-
A small agency on Kleine Freiheit in Hamburg – but with great and solid expertise in the very important area of Google & Co. – the team provided excellent advice, offered strong support, and helped us achieve the highest revenue month since our founding – highly recommended!
Christian Leinfelder
Managing Director & Owner of Oldie Tour Hamburg.
-
MATTER & LØUT impresses with their outstanding expertise, friendly and transparent communication, and an extremely likable team. As a creative and professional partner, we are extremely satisfied with the collaboration.
Heinz Scheungrab
Head of Marketing at 4am Robotics
-
We found our collaboration with MATTER & LØUT to be extremely pleasant. They were always quick to fulfill our wishes and respond to our inquiries. Even when challenges arose, they handled them professionally. Their friendly nature made the collaboration even more enjoyable. We greatly appreciate their efforts and are already looking forward to many more successful projects with them!
Stefan Voit
Managing Director of smart1 solutions
-
Structured, fact-based, and honest.
Thomas Winterer
Managing Director of deepdynasty
-
Enthusiastic, comparative, and satisfied.
Markus Tischberger
Project Manager at Messe Stuttgart
-
MATTER & LØUT has been our lead agency at Ahoi Steffen Henssler for several years. I have had the pleasure of continuing this great partnership for the past year. From the beginning, the collaboration has been goal-oriented and straightforward. Whether it was about our website, print materials, or managing our social media channels – everything is implemented quickly and to our complete satisfaction. The team is always available, flexible, and consistently provides reliable, goal-oriented solutions. The building blocks of a long-term partnership that we will continue with great enthusiasm in the future.
Anna Winkler
Marketing Director at Ahoi Franchise
-
Working with MATTER & LØUT has been a pleasant discovery for me. The team impresses with its transparent and understandable consulting, which is not only impressive but also extremely efficient. Their innovative thinking and actions elevate our projects to a higher level, while the pleasant working atmosphere created by the incredibly likable team enriches our collaboration. Customer satisfaction is the top priority here, and as a partner, I appreciate not only the excellent professionalism but also the constant source of inspiration.
Sandra Beutlhauser
Head of Marketing and Communications at Beutlhauser
-
Marketing and advertising experts with expertise in the hospitality industry. MATTER & LØUT has been supporting SVAAdish and me from the very beginning in all matters, as they always find the right solution. Whether it’s in the areas of branding, website, print, out-of-home, strategy, production management for staff uniforms, events, or even the design for our anniversary cake. We feel fully supported.
Simranjit Singh Muhar
Managing Director and Owner of SVAAdish
-
Since 2017, we have been working with MATTER & LØUT on various projects. Even short-term requests are always implemented creatively, professionally, and accurately.
Hensslers Küche
-
MATTER & LØUT has been supporting us for a year in the area of paid performance for LinkedIn, Instagram, Facebook, and Twitter. Thanks to their cross-industry expertise, creative input, and straightforward communication, we feel very well taken care of.
Friederike Spitaler
Content and Social Media Managerin at Medien.Bayern | XPLR: MEDIA in Bavaria
-
Here, there’s no rigid “assignment—check it off—next, please!” approach. Instead, the focus is on working together to find the best solution—this collaborative brainstorming on equal footing is especially valuable when dealing with complex issues. The team thinks deeply about the technical aspects, works in a solution-oriented, pragmatic, and fast-paced manner. In short: reliable, competent, and straightforward.
Alexandra Mayer
Stellvertretende Marketingleitung FotoFinder Systems GmbH
-
MATTER & LØUT is a reliable business partner right in our vicinity. In addition to excellent expertise, we experience personalized customer service and a high level of flexibility in collaboration. The dedicated team at MATTER & LØUT provides us with solutions that are sustainable and long-term, which is very valuable to us. We appreciate working with the motivated employees, who are always ready to develop innovative solutions together with us.
Silvia Seibold
Professor of General Business Administration – specifically Marketing and Technical Sales at Campus Burghausen.
-
With excellent expertise, high flexibility in collaboration, and a focus on sustainable, long-term partnerships, MATTER & LØUT has exceeded our expectations. The competent support and dedication of the team have taken our projects to the next level. We appreciate the professional approach and look forward to continued successful collaboration.
Basti Hasler
Head of Marketing and Sales at SpVgg Unterhaching
-
Our collaboration with MATTER & LØUT was consistently positive, characterized by a high level of professionalism and helpfulness, especially during the relocation of our online shop. The dedicated team was always by our side to ensure a smooth and efficient transition. We greatly appreciate the support and look forward to future projects.
Finn Kröger
Head of E-Commerce at Hensslers Schnelle Nummer
-
We have been working with the agency in various fields for many years. We also rely on the expertise of MATTER & LØUT when it comes to social media.
Andreas Seltsam
Marketing Director of Armstark
-
For over a year, we have been working with the colleagues at MATTER & LØUT in the area of social media. During this time, I have particularly appreciated the collaboration on equal terms, the immense dedication, and the comprehensive support. I would especially like to highlight the excellent assistance with the planning and execution of high-profile events, as well as their creative staging on social media.
Niklas Felber
Brand Manager at VAPIANO
-
MATTER & LØUT had the privilege of creating a Women’s Area within a male-dominated environment for the in-house trade shows of LKQ STAHLGRUBER GmbH, which are attended by visitors from independent workshops. Through creative planning & design, and the thoughtful use of various program elements as well as the exceptionally appealing interior design, a comfortable area was created that not only intrigued the women. We are proud to be pioneers in our industry with this concept and to offer our female visitors and workshop owners a significant added value during their trade show visit. We are very happy with the result and grateful that it was well received from the start and visited by many guests.
Michaela Hueber
Teamlead Event Management at Stahlgruber
-
MATTER & LØUT impresses with their outstanding expertise, friendly and transparent communication, and an extremely likable team. As a creative and professional partner, we are extremely satisfied with the collaboration.
Heinz Scheungrab
Head of Marketing at 4am Robotics
-
Passionate, direct, and enthusiastic.
Patrick von Vacano
Board member of freakstotable
-
With excellent expertise, high flexibility in collaboration, and a focus on sustainable, long-term partnerships, MATTER & LØUT has exceeded our expectations. The competent support and dedication of the team have taken our projects to the next level. We appreciate the professional approach and look forward to continued successful collaboration.
Basti Hasler
Head of Marketing and Sales at SpVgg Unterhaching
-
MATTER & LØUT quickly designed our website and the online concept for our chalets in a way that the operation and navigation for guests is modern and professional. Clemens has greatly enriched us with his expertise in hospitality and has gotten the absolute best out of our online presence. Professional and straightforward. With heart and personality. It doesn’t get any better – 1000 thanks ❤️
Micha Ammon
Managing Director and Owner of Gasthaus Jakob
-
We have been working with the agency in various fields for many years. We also rely on the expertise of MATTER & LØUT when it comes to social media.
Andreas Seltsam
Marketing Director of Armstark
-
We found our collaboration with MATTER & LØUT to be extremely pleasant. They were always quick to fulfill our wishes and respond to our inquiries. Even when challenges arose, they handled them professionally. Their friendly nature made the collaboration even more enjoyable. We greatly appreciate their efforts and are already looking forward to many more successful projects with them!
Stefan Voit
Managing Director of smart1 solutions
-
We have been working very successfully with MATTER & LØUT for a year and a half and are absolutely happy with the new look our website and marketing materials have received since then. Communication works incredibly fast and smoothly via email and Teams, and whether it’s ‘just’ about our marketing materials or larger strategic topics: Our requests are not only processed and implemented as quickly as possible, but also thoughtfully questioned, so that a lot of valuable content is developed and worked on together! We THANK you from the bottom of our hearts for the amazing support that has made our small marketing team’s everyday work much easier and more enjoyable 😊
Magdalena Lürwer
Teamlead Marketing at UNN
-
A small agency on Kleine Freiheit in Hamburg – but with great and solid expertise in the very important area of Google & Co. – the team provided excellent advice, offered strong support, and helped us achieve the highest revenue month since our founding – highly recommended!
Christian Leinfelder
Managing Director & Owner of Oldie Tour Hamburg.
-
MATTER & LØUT has been supporting us for a year in the area of paid performance for LinkedIn, Instagram, Facebook, and Twitter. Thanks to their cross-industry expertise, creative input, and straightforward communication, we feel very well taken care of.
Friederike Spitaler
Content and Social Media Managerin at Medien.Bayern | XPLR: MEDIA in Bavaria
-
MATTER & LØUT is a reliable business partner right in our vicinity. In addition to excellent expertise, we experience personalized customer service and a high level of flexibility in collaboration. The dedicated team at MATTER & LØUT provides us with solutions that are sustainable and long-term, which is very valuable to us. We appreciate working with the motivated employees, who are always ready to develop innovative solutions together with us.
Silvia Seibold
Professor of General Business Administration – specifically Marketing and Technical Sales at Campus Burghausen.
-
Our collaboration with MATTER & LØUT was consistently positive, characterized by a high level of professionalism and helpfulness, especially during the relocation of our online shop. The dedicated team was always by our side to ensure a smooth and efficient transition. We greatly appreciate the support and look forward to future projects.
Finn Kröger
Head of E-Commerce at Hensslers Schnelle Nummer
-
Marketing and advertising experts with expertise in the hospitality industry. MATTER & LØUT has been supporting SVAAdish and me from the very beginning in all matters, as they always find the right solution. Whether it’s in the areas of branding, website, print, out-of-home, strategy, production management for staff uniforms, events, or even the design for our anniversary cake. We feel fully supported.
Simranjit Singh Muhar
Managing Director and Owner of SVAAdish
-
MATTER & LØUT has been our lead agency at Ahoi Steffen Henssler for several years. I have had the pleasure of continuing this great partnership for the past year. From the beginning, the collaboration has been goal-oriented and straightforward. Whether it was about our website, print materials, or managing our social media channels – everything is implemented quickly and to our complete satisfaction. The team is always available, flexible, and consistently provides reliable, goal-oriented solutions. The building blocks of a long-term partnership that we will continue with great enthusiasm in the future.
Anna Winkler
Marketing Director at Ahoi Franchise
-
Since 2017, we have been working with MATTER & LØUT on various projects. Even short-term requests are always implemented creatively, professionally, and accurately.
Hensslers Küche
-
Enthusiastic, comparative, and satisfied.
Markus Tischberger
Project Manager at Messe Stuttgart
-
Structured, fact-based, and honest.
Thomas Winterer
Managing Director of deepdynasty
-
For over a year, we have been working with the colleagues at MATTER & LØUT in the area of social media. During this time, I have particularly appreciated the collaboration on equal terms, the immense dedication, and the comprehensive support. I would especially like to highlight the excellent assistance with the planning and execution of high-profile events, as well as their creative staging on social media.
Niklas Felber
Brand Manager at VAPIANO
-
Working with MATTER & LØUT has been a pleasant discovery for me. The team impresses with its transparent and understandable consulting, which is not only impressive but also extremely efficient. Their innovative thinking and actions elevate our projects to a higher level, while the pleasant working atmosphere created by the incredibly likable team enriches our collaboration. Customer satisfaction is the top priority here, and as a partner, I appreciate not only the excellent professionalism but also the constant source of inspiration.
Sandra Beutlhauser
Head of Marketing and Communications at Beutlhauser
-
Here, there’s no rigid “assignment—check it off—next, please!” approach. Instead, the focus is on working together to find the best solution—this collaborative brainstorming on equal footing is especially valuable when dealing with complex issues. The team thinks deeply about the technical aspects, works in a solution-oriented, pragmatic, and fast-paced manner. In short: reliable, competent, and straightforward.
Alexandra Mayer
Stellvertretende Marketingleitung FotoFinder Systems GmbH
-
For me, MATTER & LØUT is more than just a service provider – MATTER & LØUT is a reliable partner and central point of contact for all aspects of marketing. We greatly appreciate the open and clear communication, and the extremely likable team makes the collaboration very pleasant. As a creative and professional partner, the company brings fresh ideas and impulses to our projects.
Max Beisl
Managing Director of DiaLog Speech Therapy Practice
One competence rarely stands on its own.
Do you have any questions?
We have the answer!
There is often a lack of a clear content line, a recognizable style or a real reason why people should follow the content. MATTER & LOUT develops social and content formats that bring together brand, relevance and visual quality.
Companies need content that achieves more than mere presence. MATTER & LOUT designs and produces content that makes topics understandable, gives brands an unmistakable charge and contributes to reach, interaction or demand.
If there is a lack of time, ideas, speed or creative quality internally, content quickly becomes arbitrary or irregular. MATTER & LOUT takes on the conception, creation and production logic so that individual posts become a resilient system for visibility and brand management.
Social works best when content is not created in isolation, but is part of a larger communication idea. MATTER & LOUT therefore develops content in such a way that it contributes to the brand, campaign, product communication and digital channels instead of just generating short-term reach.