Was macht eine gute Markenstrategie aus?

A good brand strategy clearly answers three questions: Who are you, who are you there for - and why you of all people? Only when this is clear does every measure make sense.

Wann brauche ich eine Kommunikationsstrategie?

At the latest when measures run alongside each other but do not fit together. A communication strategy ensures that the message, channel and target group work together - not at cross purposes.

Was ist der Unterschied zwischen Markenstrategie und Kampagnenstrategie?

The brand strategy defines who you are. The campaign strategy determines how you communicate this in a specific context or time period. Both need each other - but one comes first.

Was ist Employer Branding und warum ist es wichtig?

Employer branding is the strategic work on the employer brand - in other words, how a company is perceived as an employer. In times of a shortage of skilled workers, it plays a role in deciding whether talent comes and stays.

Was ist Sales Enablement und wie unterscheidet es sich von klassischem Marketing?

Sales enablement provides sales staff with the content, tools and stories that they really need in conversations - decks, one-pagers, case studies. Traditional marketing often starts with the brand. Sales enablement starts with the conversation.

Wie entwickle ich eine Employer Branding Strategie?

It all starts with the honest question: Why should someone work for us - really? This results in a positioning that is lived internally and communicated externally: in recruiting campaigns, on social media and in all corporate communications.

People buy from people – and they want to be convinced, not numbed.

Finding great talent today is almost as hard as finding a parking spot in downtown Munich at rush hour.

he best employer brand is the one employees talk about naturally.

If you talk around the question instead of answering it, you probably have not found the answer yourself.

Fruit baskets or real values – only one of them convinces the right people.

A brand that lies to its own people will not convince anyone on the outside.

B2B can also sound human.

As a communications agency, we not only take care of communication internally or in the direction of your customers, we also develop employer branding and recruiting campaigns, take care of B2B communication and enablement solutions for companies.
Because let’s be honest: today, the large fruit basket convinces about as many people as the twelfth sales one-pager that nobody opens in the end or the pitch deck that simply doesn’t work emotionally.

Trust begins with understanding.

For us, it’s not about pretty career phrases or generic company presentations.
It’s about clarity. Why should people work for you?
Why should business customers trust you?
Why should people even remember your brand?
And it is precisely these questions that many companies still do not answer very well.

What we mean by employer branding & B2B enablement

We make complex topics understandable

Both internally and externally.
Because employer branding, sales enablement and B2B communication only work if people understand what a company stands for and why this is relevant.
That’s why we develop communication that makes differences visible and also works when the conversation goes deeper than the third buzzword slide.

What do we do?

Employer branding strategy
Recruiting campaigns
Career communication
Employer brands
HR & recruiting content
Corporate influencer & LinkedIn communication
Sales Enablement
Pitch decks & sales documents
Investment memoranda and campaigns
Onepager & Case Studies
Corporate Communications
PR & Corporate Communications
Product & service communication
Thought Leadership
Internal communication
B2B campaigns
Presentation & communication systems

Especially in complex industries, communication often becomes unnecessarily complicated.
More slides. More technical terms. More complexity.
We believe in clarity. In understandable messages. And in communication that reaches people without making itself smaller or simpler than necessary.
Because even in B2B, people still work with people at the end of the day.

If nobody understands
what you stand for, it will be difficult.

Why is this important?

Because companies today are not just fighting for attention. But for trust. For talent. For relevance.
And often also to make complex services understandable in the first place.
This is precisely why it is no longer enough to simply be visible. Companies must clearly show what they stand for: both internally and externally.

We combine strategy, communication, creation and digital systems to create solutions that not only look good, but really reach people.
In recruiting. In sales. In corporate communications.
And wherever communication determines whether people understand, trust or move on.
Or to put it another way:
WE MAKE COMMUNICATION THAT PEOPLE UNDERSTAND.

Why MATTER & LØUT?

Enough talk, let’s get started!

We are hard to stop.
But easy to book.

Come here, sit down and tell us more about yourself.
We will make you an offer that you can’t refuse.

FIRST NAME: *

Surname: *

COMPANY:

E-MAIL: *

PHONE:

Budget:

tbd >200k

Time period:

tbd long term

Please leave this field empty. I consent to the processing of the personal data provided in the contact form for the purpose of MATTER & LØUT contacting me. Further information on data processing can be found in our Privacy Policy.*

Mandatory fields are marked with an *.

Show attitude.see effect.

Bildungswerk bbw – ukraine.sprungbrett Telegram

Domicil Real Estate – Paid Social on LinkedIn & Meta

Bayernwerk AG – Mission Statement Infographic & Illustration

State Capital of Munich – City Administration & Public Institution

EDEKA junior group for the promotion of young talent in the food trade

Baker Bachmeier for baked goods & confectionery

Ahoi Steffen Henssler Restaurant

Trenkwalder Personnel Services

Bavarian Red Cross – Altötting District Association for Rescue Services & Social Aid

EDEKA Headquarters for the Food Retail Sector Throughout Germany

To the references

Your ad could be here.

MATTER & LØUT impresses with their outstanding expertise, friendly and transparent communication, and an extremely likable team. As a creative and professional partner, we are extremely satisfied with the collaboration.

Heinz Scheungrab

Head of Marketing at 4am Robotics
Enthusiastic, comparative, and satisfied.

Markus Tischberger

Project Manager at Messe Stuttgart
Passionate, direct, and enthusiastic.

Patrick von Vacano

Board member of freakstotable
MATTER & LØUT has been our lead agency at Ahoi Steffen Henssler for several years. I have had the pleasure of continuing this great partnership for the past year. From the beginning, the collaboration has been goal-oriented and straightforward. Whether it was about our website, print materials, or managing our social media channels – everything is implemented quickly and to our complete satisfaction. The team is always available, flexible, and consistently provides reliable, goal-oriented solutions. The building blocks of a long-term partnership that we will continue with great enthusiasm in the future.

Anna Winkler

Marketing Director at Ahoi Franchise
With excellent expertise, high flexibility in collaboration, and a focus on sustainable, long-term partnerships, MATTER & LØUT has exceeded our expectations. The competent support and dedication of the team have taken our projects to the next level. We appreciate the professional approach and look forward to continued successful collaboration.

Basti Hasler

Head of Marketing and Sales at SpVgg Unterhaching
Marketing and advertising experts with expertise in the hospitality industry. MATTER & LØUT has been supporting SVAAdish and me from the very beginning in all matters, as they always find the right solution. Whether it’s in the areas of branding, website, print, out-of-home, strategy, production management for staff uniforms, events, or even the design for our anniversary cake. We feel fully supported.

Simranjit Singh Muhar

Managing Director and Owner of SVAAdish
MATTER & LØUT is a reliable business partner right in our vicinity. In addition to excellent expertise, we experience personalized customer service and a high level of flexibility in collaboration. The dedicated team at MATTER & LØUT provides us with solutions that are sustainable and long-term, which is very valuable to us. We appreciate working with the motivated employees, who are always ready to develop innovative solutions together with us.

Silvia Seibold

Professor of General Business Administration – specifically Marketing and Technical Sales at Campus Burghausen.
A small agency on Kleine Freiheit in Hamburg – but with great and solid expertise in the very important area of Google & Co. – the team provided excellent advice, offered strong support, and helped us achieve the highest revenue month since our founding – highly recommended!

Christian Leinfelder

Managing Director & Owner of Oldie Tour Hamburg.
We have been working with the agency in various fields for many years. We also rely on the expertise of MATTER & LØUT when it comes to social media.

Andreas Seltsam

Marketing Director of Armstark
Working with MATTER & LØUT has been a pleasant discovery for me. The team impresses with its transparent and understandable consulting, which is not only impressive but also extremely efficient. Their innovative thinking and actions elevate our projects to a higher level, while the pleasant working atmosphere created by the incredibly likable team enriches our collaboration. Customer satisfaction is the top priority here, and as a partner, I appreciate not only the excellent professionalism but also the constant source of inspiration.

Sandra Beutlhauser

Head of Marketing and Communications at Beutlhauser
MATTER & LØUT has been supporting us for a year in the area of paid performance for LinkedIn, Instagram, Facebook, and Twitter. Thanks to their cross-industry expertise, creative input, and straightforward communication, we feel very well taken care of.

Friederike Spitaler

Content and Social Media Managerin at Medien.Bayern | XPLR: MEDIA in Bavaria
Since 2017, we have been working with MATTER & LØUT on various projects. Even short-term requests are always implemented creatively, professionally, and accurately.

Hensslers Küche
MATTER & LØUT had the privilege of creating a Women’s Area within a male-dominated environment for the in-house trade shows of LKQ STAHLGRUBER GmbH, which are attended by visitors from independent workshops. Through creative planning & design, and the thoughtful use of various program elements as well as the exceptionally appealing interior design, a comfortable area was created that not only intrigued the women. We are proud to be pioneers in our industry with this concept and to offer our female visitors and workshop owners a significant added value during their trade show visit. We are very happy with the result and grateful that it was well received from the start and visited by many guests.

Michaela Hueber

Teamlead Event Management at Stahlgruber
Structured, fact-based, and honest.

Thomas Winterer

Managing Director of deepdynasty
MATTER & LØUT quickly designed our website and the online concept for our chalets in a way that the operation and navigation for guests is modern and professional. Clemens has greatly enriched us with his expertise in hospitality and has gotten the absolute best out of our online presence. Professional and straightforward. With heart and personality. It doesn’t get any better – 1000 thanks ❤️

Micha Ammon

Managing Director and Owner of Gasthaus Jakob
Here, there’s no rigid “assignment—check it off—next, please!” approach. Instead, the focus is on working together to find the best solution—this collaborative brainstorming on equal footing is especially valuable when dealing with complex issues. The team thinks deeply about the technical aspects, works in a solution-oriented, pragmatic, and fast-paced manner. In short: reliable, competent, and straightforward.

Alexandra Mayer

Stellvertretende Marketingleitung FotoFinder Systems GmbH
We have been working very successfully with MATTER & LØUT for a year and a half and are absolutely happy with the new look our website and marketing materials have received since then. Communication works incredibly fast and smoothly via email and Teams, and whether it’s ‘just’ about our marketing materials or larger strategic topics: Our requests are not only processed and implemented as quickly as possible, but also thoughtfully questioned, so that a lot of valuable content is developed and worked on together! We THANK you from the bottom of our hearts for the amazing support that has made our small marketing team’s everyday work much easier and more enjoyable 😊

Magdalena Lürwer

Teamlead Marketing at UNN
We found our collaboration with MATTER & LØUT to be extremely pleasant. They were always quick to fulfill our wishes and respond to our inquiries. Even when challenges arose, they handled them professionally. Their friendly nature made the collaboration even more enjoyable. We greatly appreciate their efforts and are already looking forward to many more successful projects with them!

Stefan Voit

Managing Director of smart1 solutions
Our collaboration with MATTER & LØUT was consistently positive, characterized by a high level of professionalism and helpfulness, especially during the relocation of our online shop. The dedicated team was always by our side to ensure a smooth and efficient transition. We greatly appreciate the support and look forward to future projects.

Finn Kröger

Head of E-Commerce at Hensslers Schnelle Nummer
For me, MATTER & LØUT is more than just a service provider – MATTER & LØUT is a reliable partner and central point of contact for all aspects of marketing. We greatly appreciate the open and clear communication, and the extremely likable team makes the collaboration very pleasant. As a creative and professional partner, the company brings fresh ideas and impulses to our projects.

Max Beisl

Managing Director of DiaLog Speech Therapy Practice
For over a year, we have been working with the colleagues at MATTER & LØUT in the area of social media. During this time, I have particularly appreciated the collaboration on equal terms, the immense dedication, and the comprehensive support. I would especially like to highlight the excellent assistance with the planning and execution of high-profile events, as well as their creative staging on social media.

Niklas Felber

Brand Manager at VAPIANO

Here, there’s no rigid “assignment—check it off—next, please!” approach. Instead, the focus is on working together to find the best solution—this collaborative brainstorming on equal footing is especially valuable when dealing with complex issues. The team thinks deeply about the technical aspects, works in a solution-oriented, pragmatic, and fast-paced manner. In short: reliable, competent, and straightforward.

Alexandra Mayer

Stellvertretende Marketingleitung FotoFinder Systems GmbH
MATTER & LØUT has been our lead agency at Ahoi Steffen Henssler for several years. I have had the pleasure of continuing this great partnership for the past year. From the beginning, the collaboration has been goal-oriented and straightforward. Whether it was about our website, print materials, or managing our social media channels – everything is implemented quickly and to our complete satisfaction. The team is always available, flexible, and consistently provides reliable, goal-oriented solutions. The building blocks of a long-term partnership that we will continue with great enthusiasm in the future.

Anna Winkler

Marketing Director at Ahoi Franchise
We have been working with the agency in various fields for many years. We also rely on the expertise of MATTER & LØUT when it comes to social media.

Andreas Seltsam

Marketing Director of Armstark
MATTER & LØUT is a reliable business partner right in our vicinity. In addition to excellent expertise, we experience personalized customer service and a high level of flexibility in collaboration. The dedicated team at MATTER & LØUT provides us with solutions that are sustainable and long-term, which is very valuable to us. We appreciate working with the motivated employees, who are always ready to develop innovative solutions together with us.

Silvia Seibold

Professor of General Business Administration – specifically Marketing and Technical Sales at Campus Burghausen.
MATTER & LØUT impresses with their outstanding expertise, friendly and transparent communication, and an extremely likable team. As a creative and professional partner, we are extremely satisfied with the collaboration.

Heinz Scheungrab

Head of Marketing at 4am Robotics
Enthusiastic, comparative, and satisfied.

Markus Tischberger

Project Manager at Messe Stuttgart
Passionate, direct, and enthusiastic.

Patrick von Vacano

Board member of freakstotable
For me, MATTER & LØUT is more than just a service provider – MATTER & LØUT is a reliable partner and central point of contact for all aspects of marketing. We greatly appreciate the open and clear communication, and the extremely likable team makes the collaboration very pleasant. As a creative and professional partner, the company brings fresh ideas and impulses to our projects.

Max Beisl

Managing Director of DiaLog Speech Therapy Practice
Marketing and advertising experts with expertise in the hospitality industry. MATTER & LØUT has been supporting SVAAdish and me from the very beginning in all matters, as they always find the right solution. Whether it’s in the areas of branding, website, print, out-of-home, strategy, production management for staff uniforms, events, or even the design for our anniversary cake. We feel fully supported.

Simranjit Singh Muhar

Managing Director and Owner of SVAAdish
Since 2017, we have been working with MATTER & LØUT on various projects. Even short-term requests are always implemented creatively, professionally, and accurately.

Hensslers Küche
Working with MATTER & LØUT has been a pleasant discovery for me. The team impresses with its transparent and understandable consulting, which is not only impressive but also extremely efficient. Their innovative thinking and actions elevate our projects to a higher level, while the pleasant working atmosphere created by the incredibly likable team enriches our collaboration. Customer satisfaction is the top priority here, and as a partner, I appreciate not only the excellent professionalism but also the constant source of inspiration.

Sandra Beutlhauser

Head of Marketing and Communications at Beutlhauser
For over a year, we have been working with the colleagues at MATTER & LØUT in the area of social media. During this time, I have particularly appreciated the collaboration on equal terms, the immense dedication, and the comprehensive support. I would especially like to highlight the excellent assistance with the planning and execution of high-profile events, as well as their creative staging on social media.

Niklas Felber

Brand Manager at VAPIANO
Our collaboration with MATTER & LØUT was consistently positive, characterized by a high level of professionalism and helpfulness, especially during the relocation of our online shop. The dedicated team was always by our side to ensure a smooth and efficient transition. We greatly appreciate the support and look forward to future projects.

Finn Kröger

Head of E-Commerce at Hensslers Schnelle Nummer
With excellent expertise, high flexibility in collaboration, and a focus on sustainable, long-term partnerships, MATTER & LØUT has exceeded our expectations. The competent support and dedication of the team have taken our projects to the next level. We appreciate the professional approach and look forward to continued successful collaboration.

Basti Hasler

Head of Marketing and Sales at SpVgg Unterhaching
A small agency on Kleine Freiheit in Hamburg – but with great and solid expertise in the very important area of Google & Co. – the team provided excellent advice, offered strong support, and helped us achieve the highest revenue month since our founding – highly recommended!

Christian Leinfelder

Managing Director & Owner of Oldie Tour Hamburg.
We found our collaboration with MATTER & LØUT to be extremely pleasant. They were always quick to fulfill our wishes and respond to our inquiries. Even when challenges arose, they handled them professionally. Their friendly nature made the collaboration even more enjoyable. We greatly appreciate their efforts and are already looking forward to many more successful projects with them!

Stefan Voit

Managing Director of smart1 solutions
MATTER & LØUT had the privilege of creating a Women’s Area within a male-dominated environment for the in-house trade shows of LKQ STAHLGRUBER GmbH, which are attended by visitors from independent workshops. Through creative planning & design, and the thoughtful use of various program elements as well as the exceptionally appealing interior design, a comfortable area was created that not only intrigued the women. We are proud to be pioneers in our industry with this concept and to offer our female visitors and workshop owners a significant added value during their trade show visit. We are very happy with the result and grateful that it was well received from the start and visited by many guests.

Michaela Hueber

Teamlead Event Management at Stahlgruber
We have been working very successfully with MATTER & LØUT for a year and a half and are absolutely happy with the new look our website and marketing materials have received since then. Communication works incredibly fast and smoothly via email and Teams, and whether it’s ‘just’ about our marketing materials or larger strategic topics: Our requests are not only processed and implemented as quickly as possible, but also thoughtfully questioned, so that a lot of valuable content is developed and worked on together! We THANK you from the bottom of our hearts for the amazing support that has made our small marketing team’s everyday work much easier and more enjoyable 😊

Magdalena Lürwer

Teamlead Marketing at UNN
Structured, fact-based, and honest.

Thomas Winterer

Managing Director of deepdynasty
MATTER & LØUT has been supporting us for a year in the area of paid performance for LinkedIn, Instagram, Facebook, and Twitter. Thanks to their cross-industry expertise, creative input, and straightforward communication, we feel very well taken care of.

Friederike Spitaler

Content and Social Media Managerin at Medien.Bayern | XPLR: MEDIA in Bavaria
MATTER & LØUT quickly designed our website and the online concept for our chalets in a way that the operation and navigation for guests is modern and professional. Clemens has greatly enriched us with his expertise in hospitality and has gotten the absolute best out of our online presence. Professional and straightforward. With heart and personality. It doesn’t get any better – 1000 thanks ❤️

Micha Ammon

Managing Director and Owner of Gasthaus Jakob

One competence rarely stands on its own.

Strategy

Because “Let’s just do something” is not a strategy.

Brand & Design

If you want a real brand, you need more than a nice logo.

Campaigns & Creation

Plenty of ideas out there — not all of them have teeth.

Digital: Web, SEO & Performance

Technology is not the point – results are.

Social & Content

“Content is king” – but without a strategy, it’s just noise.

Live & Experience

In a world of skip buttons, ad blockers and instant “Not interested.”

Employer Branding & B2B Enablement

Finding great people today is almost as hard as finding a free parking spot in a big city.

Do you have any questions?
We have the answer!

Because qualified specialists not only decide on tasks, but also on culture, credibility and development prospects. MATTER & LOUT develops employer branding for B2B companies so that employer profile, communication and recruiting presence fit together better.

Recruiting fills vacancies. Employer branding creates long-term perception, trust and attractiveness as an employer.

Whenever applications fail to materialize, suitable talents drop out or the company is not clearly perceived as an employer. MATTER & LOUT translates strengths, culture and differentiation into employer communication that is internally connectable and externally relevant.

Companies need more than just a recruiting slogan. MATTER & LOUT develops a resilient employer positioning, suitable messages, creative formats and communicative measures to strengthen recruiting and employer image in the long term.

It is particularly useful for medium-sized companies, B2B brands, technical employers and organizations with a shortage of skilled workers or pressure to change. MATTER & LOUT is particularly helpful when an employer reality that is difficult to explain needs to be turned into a clear, credible and attractive narrative.